Marketing and Digital

Industry trends underscore the growing importance of digital media and online platforms in reaching and interacting with audiences, with a significant emphasis on content creation, social media marketing, and fan engagement strategies. As a result, employment opportunities in this sector have seen steady growth, with an estimated 20,000 professionals employed in marketing, media, and communications roles within the sports industry nationwide. With sports organizations, teams, and sponsors increasingly investing in digital marketing initiatives and multimedia content production, the demand for skilled professionals in this sector is expected to remain strong.